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Ambassadors

Peter Sagan Is Coming to Dubai!

The wait is finally over — and we’re thrilled to announce the biggest news of this year’s L’Étape Dubai. Cycling legend and 3× World Champion Peter Sagan is officially the ambassador of the 2nd edition of L’Étape Dubai — and he’s heading to Dubai this January!

This is your unique chance to ride in the peloton alongside one of the most iconic riders in Tour de France history.

Peter Sagan: A Career That Needs No Introduction

Few athletes have shaped modern cycling like Peter Sagan. His achievements speak for themselves:

  • Three-time World Champion (2015, 2016, 2017) — the only rider ever to win three titles consecutively.
  • Record 7-time Green Jersey winner at the Tour de France.
  • 12 Tour de France stage victories.
  • Winner of Tour of Flanders 2016 and Paris–Roubaix 2018.
  • Retired from professional cycling in 2024 but continues to inspire millions as he rides, races, and promotes the joy of cycling.

Sagan is more than a champion — he’s a global icon known for his charisma, creativity, and love for the sport. And now you can experience that energy live in Dubai.

Why You Can't Miss L’Étape Dubai 2025

  • Ride alongside Peter Sagan and other top-level cyclists.
  • Enjoy perfect January weather and Dubai’s stunning roads.
  • Take on a fast, world-class cycling challenge, whether you’re an experienced rider or chasing a new goal.
  • Be part of a global cycling community and experience the true spirit of the Tour de France.
  • Create moments and memories that will stay with you long after you cross the finish line.

Your Once-in-a-Lifetime Opportunity

This is a rare chance to ride with one of the greatest cycling legends of all time.
Spots are limited — and the peloton is filling up fast.

👉 Don’t miss out. Register now and secure your place at the 2nd edition of L’Étape Dubai!